Launching nextSFIVA Aam ka MurabbaThe mango preserve of Pakistani kitchens — whole raw-mango pieces in saffron-kissed syrup.
Preview
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Everything live today, and everything arriving next.
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Bestseller
SFIVA™
Organic Hair Oil
Cold-pressed onion, kalonji & coconut. 7 botanicals, no mineral oil.
from Rs. 2,299
New
SFIVA™
Pure Cotton Vest
The banyan, perfected: 100% combed-cotton rib-knit that breathes through Pakistan's summer.
2 colours from Rs. 799
New
SFIVA™
Pure Cotton Underwear
Briefs or trunks in soft stretch cotton, with the SFIVA gold-woven waistband.
2 colours from Rs. 699
New
SFIVA™
Men's Cotton Socks
Three designs — classic rib, SF monogram and cushioned ankle — in soft combed cotton.
4 designs from Rs. 1,199
New
SFIVA™
Women's Cotton Socks
Blush rib, botanical jacquard and invisible no-show — soft cotton in three designs.
4 designs from Rs. 1,199
Gift set
SFIVA™
The Essentials Kit
3 vests, 3 briefs or trunks and 3 pairs of socks in the SFIVA magnetic gift box.
from Rs. 4,499
Best value
SFIVA™
The Gentleman's Reserve
Six of everything: 6 vests, 6 underwear, 6 pairs of socks — a full wardrobe refresh.
from Rs. 8,299
Couples
SFIVA™
His & Hers Socks Set
3 pairs of men's and 3 pairs of women's socks — made to be shared.
from Rs. 2,199 Coming next
Launching nextSFIVA Aam ka MurabbaThe mango preserve of Pakistani kitchens — whole raw-mango pieces in saffron-kissed syrup.
Preview
Launching nextSFIVA Organic Baby CareBaby lotion, baby oil and baby cream with chamomile, calendula and oat.
Coming soonSFIVA Baby DiapersUltra-soft, breathable, plant-based diapers for sensitive skin.
Coming soonSFIVA Herbal Skin & BeautyFace serums, creams, herbal body oils and clean colour.
Coming soonSFIVA Tissues & TowelsSoft facial tissues and kitchen towels from our own production.
All houses
Available nowHerbal & OrganicCold-pressed botanicals, made in Dubai.
Available nowGarments & InnerwearPure cotton essentials, finished like couture.
Launching nextFoods & FMCGHeritage recipes, sealed with care.
Launching nextBaby CareThe mildest botanicals, for the smallest skin.
Coming soonCosmetics & BeautyClean colour and herbal skincare.
Coming soonHome & HygieneSoft essentials from our own production.