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Shop the House of SFIVA

Everything live today, and everything arriving next.

Available now 8

SFIVA Organic Hair Oil Bestseller SFIVA™ Organic Hair Oil Cold-pressed onion, kalonji & coconut. 7 botanicals, no mineral oil. from Rs. 2,299 Rs. 2,999 Shop the oil SFIVA Pure Cotton Vest New SFIVA™ Pure Cotton Vest The banyan, perfected: 100% combed-cotton rib-knit that breathes through Pakistan's summer. 2 colours from Rs. 799 Rs. 999 Choose options SFIVA Pure Cotton Underwear New SFIVA™ Pure Cotton Underwear Briefs or trunks in soft stretch cotton, with the SFIVA gold-woven waistband. 2 colours from Rs. 699 Rs. 899 Choose options SFIVA Men's Cotton Socks New SFIVA™ Men's Cotton Socks Three designs — classic rib, SF monogram and cushioned ankle — in soft combed cotton. 4 designs from Rs. 1,199 Rs. 1,497 Choose options SFIVA Women's Cotton Socks New SFIVA™ Women's Cotton Socks Blush rib, botanical jacquard and invisible no-show — soft cotton in three designs. 4 designs from Rs. 1,199 Rs. 1,497 Choose options SFIVA The Essentials Kit Gift set SFIVA™ The Essentials Kit 3 vests, 3 briefs or trunks and 3 pairs of socks in the SFIVA magnetic gift box. from Rs. 4,499 Rs. 4,997 Choose options SFIVA The Gentleman's Reserve Best value SFIVA™ The Gentleman's Reserve Six of everything: 6 vests, 6 underwear, 6 pairs of socks — a full wardrobe refresh. from Rs. 8,299 Rs. 9,197 Choose options SFIVA His & Hers Socks Set Couples SFIVA™ His & Hers Socks Set 3 pairs of men's and 3 pairs of women's socks — made to be shared. from Rs. 2,199 Rs. 2,398 Choose options

Coming next

SFIVA Aam ka Murabba Launching nextSFIVA Aam ka MurabbaThe mango preserve of Pakistani kitchens — whole raw-mango pieces in saffron-kissed syrup. Preview
SFIVA Organic Baby Care Launching nextSFIVA Organic Baby CareBaby lotion, baby oil and baby cream with chamomile, calendula and oat.
SFIVA Baby Diapers Coming soonSFIVA Baby DiapersUltra-soft, breathable, plant-based diapers for sensitive skin.
SFIVA Herbal Skin & Beauty Coming soonSFIVA Herbal Skin & BeautyFace serums, creams, herbal body oils and clean colour.
SFIVA Tissues & Towels Coming soonSFIVA Tissues & TowelsSoft facial tissues and kitchen towels from our own production.

All houses

Available nowHerbal & OrganicCold-pressed botanicals, made in Dubai. Available nowGarments & InnerwearPure cotton essentials, finished like couture. Launching nextFoods & FMCGHeritage recipes, sealed with care. Launching nextBaby CareThe mildest botanicals, for the smallest skin. Coming soonCosmetics & BeautyClean colour and herbal skincare. Coming soonHome & HygieneSoft essentials from our own production.